I'm a digital product leader who enjoys applying thoughtful design to unlock the massive potential of technology to make life and business better.

Today I'm privileged to lead an amazing team helping bold clients do just that as Chief Product Officer at RUSH in Auckland, Aotearoa. 🇳🇿

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I'm also a:

💍   Husband to Zoe

👼   Father to Coco & Daisy

🚲   Novice road cyclist

🎧   Deep house & techno music lover

🥑   Vegetarian for our planet and my health

✈️   Past resident of Wellington, Tauranga, Frankfurt & London

What I love doing.

I work to build world-class digital product organisations by turning the engine of growth in four key areas:

  1. Having the best people • Attracting the most talented human beings • Growing them to realize their full potential

  2. Developing the best approach • Bringing diverse talents together • Continuously improving how we work

  3. Delivering the best products • Pairing bold vision with strong execution • Optimising for maximum impact

  4. Working with the best customers •  Attracting bold clients that need our help • Seeking out big hairy problems to solve

I seek to do all the above with empathy, energy and focus. A sense of humour definitely comes in handy too. 🙂


Selected works.

Building great digital products is a team sport.

Here's some I've had the privilege to collaborate on with talented product managers, designers, engineers, testers, colleagues, clients and friends.



Equipping New Zealand's team of five million with technology to accelerate contact tracing and help eliminate COVID-19.

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